Mobile: Page 2
-
Chipotle dishes out $1M in free burritos with Burrito Vault mobile game
Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.
By Aaron Baar • April 4, 2024 -
Kraft cooks up brand refresh, creative platform for unified sauce line
Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”
By Jessica Deyo • April 3, 2024 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
West Elm launches mobile app
The app allows users to filter by need, and comes amid declining revenues for the home retailer.
By Tatiana Walk-Morris • April 2, 2024 -
Frito-Lay teams with Hasbro to bring classic games to life
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.
By Sara Karlovitch • April 2, 2024 -
Sociable: TikTok launches new ad campaign to oppose sell-off bill
The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence.
By Andrew Hutchinson • March 31, 2024 -
Snap teams with IAS for AI-driven brand safety solution
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
By Aaron Baar • March 28, 2024 -
Instacart powers third-party integrations with developer platform
Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.
By Jessica Deyo • March 27, 2024 -
Lyft deepens ad-targeting, measurement bench as in-app video launches
Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.
By Peter Adams • March 22, 2024 -
Deep Dive
Why the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 21, 2024 -
Marketers bullish on generative AI’s potential to boost the creator economy
Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.
By Aaron Baar • March 21, 2024 -
Q&A
How Lowe’s loyalty program is the ‘spine’ for personalization efforts
Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.
By Chris Kelly • March 21, 2024 -
Inside NBCUniversal’s plans to turn TV into a performance marketing channel
In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.
By Chris Kelly • March 20, 2024 -
Honda leverages AI for Dream Generator film experience with Amazon Ads
The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.
By Sara Karlovitch • March 18, 2024 -
Column
Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 15, 2024 -
How brands have activated on the Apple Vision Pro so far
Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.
By Jessica Deyo • March 14, 2024 -
Google loses in local search to Instagram, TikTok among Gen Z
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
By Aaron Baar • March 14, 2024 -
Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
By Chris Kelly • March 14, 2024 -
Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
By Chris Kelly • March 12, 2024 -
Column
Sociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
By Andrew Hutchinson • March 12, 2024 -
GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
By Jessica Deyo • March 12, 2024 -
Apple blocks Epic’s rival app store
“Apple is trying to cynically kill off developers that stand up to them,” said Epic Director of Public Policy Leo Rees.
By James Pothen • March 7, 2024 -
Apple highlights iPhone 15 Pro in live-action manga film
The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”
By Jessica Deyo • March 7, 2024 -
Billboard brings shoppable livestream to Instagram using TalkShopLive
TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.
By Aaron Baar • March 7, 2024 -
DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons
Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm.
By Chris Kelly • March 7, 2024 -
StockX releases immersive shopping experience for Apple Vision Pro
With the new app, users can view 3D product models of sneakers that appear on shelves in their home environment.
By Tatiana Walk-Morris • March 6, 2024