Social
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Acura takes Facebook Instant Games for a spin
"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.
By Robert Williams • Jan. 17, 2019
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Cole Haan delivers style advice on Forbes with influencer video series
"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.
By Robert Williams • Jan. 16, 2019
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App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019
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Natural Light and Cash App kick off Super Bowl contest to offset student debt
Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.
By Natalie Koltun , Robert Williams • Jan. 16, 2019
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Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds
Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.
By Peter Adams • Jan. 15, 2019
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Tencent readies voice assistant for WeChat
The company also wants to boost the monetization of advertising on its Mini Programs platform.
By Robert Williams • Jan. 15, 2019
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Study: Social video ads are key as mobile dominates millennial, Gen Z viewing
More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.
By Robert Williams • Jan. 15, 2019
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Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
By Robert Williams • Jan. 15, 2019
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Study: Mobile garners 50% of holiday search budgets as campaign costs rise
Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.
By Robert Williams • Jan. 11, 2019
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Report: Amazon offers influencers commissions up to 10%
Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.
By Erica Sweeney • Jan. 11, 2019
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Twitter will focus NBA livestreams on individual, fan-selected player
Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."
By Robert Williams • Jan. 10, 2019
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Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds
Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.
By Erica Sweeney • Jan. 09, 2019
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Fox Sports and Twitter team up for Women's World Cup
The network will livestream "FIFA Women's World Cup Now" on Twitter when matches kick off this summer.
By Robert Williams • Jan. 09, 2019
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NBC, Snapchat partner on Golden Globes highlights show
This was the first time Snapchat streamed an awards highlights program in its Discover section.
By Robert Williams • Jan. 07, 2019
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L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes
Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.
By Erica Sweeney • Jan. 07, 2019
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Taylor Swift will shutter freemium mobile app
"The Swift Life" is the latest celebrity-branded app to cancel its service.
By Robert Williams • Jan. 07, 2019
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Deep Dive6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Koltun , Chris Kelly • Jan. 07, 2019
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Facebook AR face filter lets viewers lip-sync with John Legend
Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."
By Robert Williams • Jan. 03, 2019
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Q&AHow Cars.com drives a 40% chat-to-lead conversion rate on Facebook
CMO Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — discusses how social media is changing the way auto brands, consumers and local dealerships interact online.
By Jacqueline Renfrow
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OpinionRinging in your mobile marketing New Year's resolutions
'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.
By Mary Lister
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Our 10 best stories of 2018
From highlighting location-based stunts to the surge in social commerce, here are Mobile Marketer's 10 most significant stories that shaped the year in mobile.
By Mobile Marketer team
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Coke leads $15M investment round in Dirty Lemon maker
Iris Nova focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.
By Peter Adams • Dec. 21, 2018
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TikTok ties AR content sharing to charitable giving in celebrity-filled campaign
Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.
By Robert Williams • Dec. 21, 2018
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Puma, Nike top list of most-mentioned brands on Instagram
Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.
By Robert Williams • Dec. 21, 2018
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Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says
The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.
By Robert Williams • Dec. 20, 2018