Social
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TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 15, 2019 -
DVD Netflix celebrates 21st birthday with winter swag giveaway on social
Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.
By Robert Williams • Nov. 15, 2019 -
Samsung boosts awareness with microinfluencer campaign defending green chat bubbles
A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.
By Robert Williams • Nov. 14, 2019 -
Busch awards free beer to NASCAR fans who tweet about Kevin Harvick
Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.
By Robert Williams • Nov. 14, 2019 -
Gucci's holiday campaign opens a Snapchat portal to a virtual beach
However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.
By Robert Williams • Nov. 13, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019 -
Bloomberg: Instagram to cover creators' IGTV production costs
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
By Robert Williams • Nov. 12, 2019 -
Mixed reality apps will quintuple ad revenue to $11B by 2024, study says
Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.
By Robert Williams • Nov. 12, 2019 -
TikTok further opens to outside ad tech with Yandex partnership
Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.
By Robert Williams • Nov. 11, 2019 -
Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
By Robert Williams • Nov. 11, 2019 -
Trader Joe's secret sauce? An army of influencers
Unofficial Instagram pages, created and managed by shoppers, are becoming go-to places for the grocer's fans seeking product news, recipes and more.
By Jennifer Sweeney • Nov. 08, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 08, 2019 -
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
By Peter Adams • Nov. 07, 2019 -
LG Mobile taps Instagram influencers for 'Colors Of Life' promotion
The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.
By Robert Williams • Nov. 07, 2019 -
Kohl's lets Snapchatters virtually window shop through AR portal
An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.
By Robert Williams • Nov. 07, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 06, 2019 -
Spalding hosts holiday shopping event on social media
To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.
By Robert Williams • Nov. 06, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 05, 2019 -
Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store
The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.
By Robert Williams • Nov. 05, 2019 -
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.
By Robert Williams • Nov. 05, 2019 -
Facebook rebranding unites family of apps amid antitrust scrutiny
A new logo and refreshed imagery comes as the social media behemoth faces growing calls to undo its acquisitions of Instagram and WhatsApp.
By Robert Williams • Nov. 05, 2019 -
TikTok helps brands join in by integrating third-party apps
Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.
By Robert Williams • Nov. 04, 2019 -
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.
By Robert Williams • Nov. 04, 2019 -
Oscar Mayer revs up NASCAR design challenge on social
The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.
By Robert Williams • Nov. 01, 2019 -
Haribo debuts all-gummy video series for IGTV 'micro-bingers'
Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.
By Robert Williams • Nov. 01, 2019
