Social
-
Snapchat ramps up camera tools with new 3D effects on iOS
Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.
By Robert Williams • Sept. 18, 2019 -
Reports: Facebook teams with Ray-Ban on smart glasses
The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.
By Robert Williams • Sept. 18, 2019 -
55% of Gen Alpha wants to buy what their favorite YouTube, Instagram influencers wear
A new report also showed that 14% of the emerging age group are interested in the idea of influencers launching their own retail outlets.
By Dianna Christie • Sept. 18, 2019 -
Marketers overspend on Facebook News Feed, underspend on Instagram, study says
The top 50 brands on Instagram now have the same audience size as the top 50 on Facebook, but engagement is higher on Instagram.
By Robert Williams • Sept. 17, 2019 -
Michael Kors led NYFW social buzz with 11.4M engagements
Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.
By Lisa Rowan • Sept. 17, 2019 -
Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day
Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.
By Robert Williams • Sept. 17, 2019 -
Amazon tests influencer storefronts to translate social content to sales
Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.
By Peter Adams • Sept. 16, 2019 -
Deep DiveHow TikTok can help brands get on Christmas wish lists
Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.
By Robert Williams • Sept. 16, 2019 -
Cadillac unveils new car model on Instagram for 1st time
The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.
By Robert Williams • Sept. 16, 2019 -
American Eagle pilots TikTok's new in-feed video ads for back-to-school
In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.
By Robert Williams • Sept. 13, 2019 -
Urban Decay dishes out makeup samples to Bumble app users
Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.
By Robert Williams • Sept. 13, 2019 -
Kylie Cosmetics shows highest social media engagement and no ad spending, study says
A new report underscores the power of Kylie Jenner as an influencer but calls into question her brand's failure to use paid ads amid reports of declining sales.
By Robert Williams • Sept. 12, 2019 -
Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
By Robert Williams • Sept. 12, 2019 -
Minnesota Lottery brings billboards to life with Snapchat AR
Vikings star Jared Allen returns in a TV, digital, social media, radio and out-of-home campaign launching around the football season's kickoff.
By Robert Williams • Sept. 11, 2019 -
Nintendo, 20th Century Fox boost results with social display ads on publisher sites
Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.
By Robert Williams • Sept. 10, 2019 -
Facebook pilots 2 ad features to streamline social commerce
Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.
By Robert Williams • Sept. 10, 2019 -
NFL drafts Reddit for original content, sponsorship revenue
Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 09, 2019 -
Bush's Beans boosts Twitter engagement by letting 18-year-old run account
The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.
By Robert Williams • Sept. 06, 2019 -
Hilton doubles down on successful celebrity campaign with social push
"Expect Better. Expect Hilton," featuring actress Anna Kendrick, lands on Pinterest, Snapchat and Instagram following promising results among younger consumers.
By Barry Levine • Sept. 06, 2019 -
YouTube hits the catwalk with /Fashion hub
A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.
By Robert Williams • Sept. 06, 2019 -
Jaja flips Instagram photo into reality with tequila truck tour
After a rendered image went viral, the 1-year-old liquor brand responded to demand by making the truck a reality.
By Natalie Koltun • Sept. 05, 2019 -
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.
By Robert Williams • Sept. 05, 2019 -
NFL teams with TikTok to reach Gen Z
As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video app.
By Robert Williams • Sept. 04, 2019 -
Bazaarvoice acquires Influenster to boost online product reviews
Procter & Gamble and Coty are among the brands that work with Influenster to drive reviews and user-generated content.
By Robert Williams • Sept. 03, 2019 -
OpinionFrom IPO to FTC investigation: A tale of 2 influencer-built brands
On the heels of a federal investigation into Juul's use of influencer marketing, the tactic again demonstrates that it can make or break a brand, writes Traackr's Evy Wilkins.
By Evy Wilkins • Sept. 03, 2019
