Social

Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more

The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.

By Robert Williams • Feb. 25, 2020

Google tops Facebook, Instagram in e-commerce activity, study finds

Google's ability to drive stronger sales and web traffic than the social giants indicates key differences in how people use the respective platforms.

By Robert Williams • Feb. 24, 2020

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

The fast-food chain tweeted about a customized bucket of chicken featuring lyrics by the rapper that mention KFC.

By Dianna Christie • Feb. 24, 2020

Facebook is paying people to record their voices

The social network wants voice recordings to improve its speech recognition technology.

By Robert Williams • Feb. 24, 2020

Mucinex's latest TikTok challenge boasts more than 560M views

The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.

By Robert Williams • Feb. 21, 2020

Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.

By Robert Williams • Feb. 21, 2020

Pepsi links gamified AR to packaging, social as part of global soccer push

Users who scan QR codes can activate virtual versions of stars like Lionel Messi and Paul Pogba and pit them in a game of keepie uppie.

By Peter Adams • Feb. 20, 2020

Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar

Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.

By Robert Williams • Feb. 20, 2020

Facebook tests Pinterest-like app for saving and sharing photos

The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.

By Robert Williams • Feb. 19, 2020

Guinness taps Nick Offerman for St. Patrick's Day social push

For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.

By Robert Williams • Feb. 19, 2020

Sally Beauty asks fans to choose its first influencers

As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.

By Robert Williams • Feb. 19, 2020

Absolut Vodka urges drinkers to 'sex responsibly'

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.

By Robert Williams • Feb. 18, 2020

Facebook cancels marketing summit amid coronavirus fears

Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year. 

By Robert Williams • Feb. 18, 2020

Outfront's OOH campaign sends virtual valentines via Instagram

Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.

By Robert Williams • Feb. 14, 2020

Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign

Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.

By Robert Williams • Feb. 13, 2020

FTC eyes stricter rules on influencer marketing

The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.

By Robert Williams • Feb. 13, 2020

New breed: How the Westminster Kennel Club figured out TikTok

Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.

By Chris Kelly • Feb. 13, 2020

Denny's pilots Yelp Store Visits to measure physical store foot traffic

The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.

By Robert Williams • Feb. 12, 2020

Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat

The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.

By Robert Williams • Feb. 12, 2020

Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 12, 2020

Pepperidge Farm plays Oscar dress-up on social with Milano cookies

The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.

By Robert Williams • Feb. 11, 2020

Papa John's returns to Snapchat with Valentine's AR lens

Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.

By Robert Williams • Feb. 11, 2020

TikTok, Apple Search rival duopoly in ROI for app marketers, study says

Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets​.

By Robert Williams • Feb. 10, 2020

Mars Wrigley teams with Bumble on Valentine's Day experience in NYC

At a pop-up aiming to generate social media buzz, the candy marketer looks to help people use the women-first dating app.

By Dianna Christie • Feb. 10, 2020

Twitter's ad revenue rises 12% as users reach 152M

The social network's user growth beat estimates, setting the stage for ad sales growth. 

By Robert Williams • Feb. 07, 2020