Social
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Study: 77% of chief growth officers say apps are critical to revenue
As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in artificial intelligence (AI), machine learning and new marketing technologies.
By Robert Williams • June 26, 2019 -
Long John Silver's 'Fishmas in July' makes splash with GIF coupons
A Spotify collection of songs about seafood and swag giveaways to fans on social media round out the chain's effort.
By Robert Williams • June 26, 2019 -
Louis Vuitton, Bulgari lead luxury push on China's WeChat
Sixty percent of high-end brands now have at least one store on the social app, up from 36% last year, Gartner L2 found.
By Robert Williams • June 25, 2019 -
Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens
Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."
By Robert Williams • June 25, 2019 -
Uniqlo launches TikTok's 1st multimarket brand campaign
People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat
The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.
By Robert Williams • June 21, 2019 -
Snap alum launches curated online store Verishop
The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.
By Lisa Rowan • June 20, 2019 -
Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
By Robert Williams • June 20, 2019 -
L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'
A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.
By Robert Williams • June 20, 2019 -
Hollister taps Twitch, gaming influencers for experiential event
The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.
By Robert Williams • June 19, 2019 -
SponsoredHow social media in China differs from the West
Social media in China, from a Western view, seems equally fascinating and overwhelming, but the opportunities for Western advertising are now becoming apparent.
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TikTok's in-app purchases surge sixfold on digital coins, study finds
The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month.
By Robert Williams • June 17, 2019 -
Pinterest expands social commerce partner program
To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.
By Robert Williams • June 17, 2019 -
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
By Peter Adams • UPDATED: June 18, 2019 at 10:14 a.m. -
Chipotle, Marc Anthony see viral growth via TikTok
After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.
By Robert Williams • June 14, 2019 -
Netflix plans 'Stranger Things' AR mobile game
Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.
By Robert Williams • June 14, 2019 -
Michelob Ultra turns Father's Day tributes on Instagram into real cards
The cards will include a Drizly code that can be used to order the beer for delivery.
By Robert Williams • June 13, 2019 -
'Fortnite' maker Epic Games acquires Houseparty app
User accounts will be separate, and user data won't be shared between the platforms.
By Robert Williams • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation shows how growth is slowing or getting harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
New Facebook app will pay adults to monitor their mobile usage
The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.
By Robert Williams • June 12, 2019 -
Why New Balance pivoted from video to playables to break into new markets
A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.
By Peter Adams • June 12, 2019 -
Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform
Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.
By Robert Williams • June 10, 2019 -
Nike dominates social mentions in lead-up to Women's World Cup, study finds
Twitter is urging fans to participate in the conversation by handing out awards for the best tournament-related tweets.
By Robert Williams • June 10, 2019 -
Saucony laces up first-ever Instagram relay race
The "Run for Good" campaign urges people to run a mile and challenge others to do the same, and raises money for charity.
By Robert Williams • June 07, 2019 -
Chipotle celebrates Pride with donations from shoppable Instagram post
The burrito chain will give proceeds from online sales of themed gear to The Trevor Project.
By Robert Williams • June 07, 2019
