Social
-
Twitter ends third-party access to push notifications, automatic timeline updates
The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform.
By Robert Williams • Aug. 17, 2018
-
71K Twitter users block major brands over far-right conspiracy theorist
Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform.
By Erica Sweeney • Aug. 17, 2018
-
53% of consumers more likely to purchase from brands that are transparent on social media
A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.
By Erica Sweeney • Aug. 16, 2018
-
Adidas signs with Twitter to livestream high school football
"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.
By Robert Williams • Aug. 15, 2018
-
Business Insider: Apple urges developers to hike prices, push app subscriptions
The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.
By Robert Williams • Aug. 14, 2018
-
H&M powers up new website, mobile app
Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.
By Dan O'Shea • Aug. 14, 2018
-
Snapchat opens shoppable AR to top creators
Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.
By Robert Williams • Aug. 13, 2018
-
Blockchain-based data-sharing app signs up McDonald's, Staples
Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands.
By Robert Williams • Aug. 10, 2018
-
L'Oréal brings AR makeup sampling to Facebook
The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.
By Robert Williams • Aug. 10, 2018
-
Organic reach for Facebook influencer content drops 23%, analysis finds
Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.
By Erica Sweeney • Aug. 10, 2018
-
Study: Instagram's sponsored posts increase 44%
Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.
By Robert Williams • Aug. 09, 2018
-
OpinionRetailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association Gary Schwartz weighs in.
By Gary Schwartz
-
Pinterest opens its max width ad format to all brands
Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.
By Robert Williams • Aug. 09, 2018
-
Snapchat's user base drops for first time, but revenue is growing
While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations.
By Robert Williams • Aug. 08, 2018
-
Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
By Robert Williams • Aug. 08, 2018
-
Facebook revamps Pages to emphasize local businesses
The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.
By Robert Williams • Aug. 07, 2018
-
Red Bull, Swarovski test Kik's cryptocurrency rewards app
Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike.
By Robert Williams • Aug. 07, 2018
-
Study: VR, voice assistants aren't must-haves for in-store shoppers
High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.
By Robert Williams • Aug. 06, 2018
-
Ticketmaster brings digital ticketing to all 32 NFL teams
Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.
By Robert Williams • Aug. 06, 2018
-
Facebook brings playable ads to the news feed
Playable ads let users experiment with a game before downloading it from an app store.
By Robert Williams • Aug. 03, 2018
-
Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week
Orders can be placed by tweeting #KnorrToMyDoor and the carrot emoji to @Knorr, and consumers will receive a link to sign up for the free delivery.
By Erica Sweeney • Aug. 02, 2018
-
Kylie Jenner debuts AR lipstick filter on Instagram
The feature lets people try on the seven most popular colors from her cosmetics line.
By Robert Williams • Aug. 02, 2018
-
Q&AHearst's head of influencers on finding the right fit and why women dominate the industry
Brittany Hennessy, the company's first director of influencer strategy, talked to Mobile Marketer about casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.
By Natalie Koltun • Aug. 01, 2018
-
Cole Haan combats cart abandonment with Messenger chatbot
The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.
By Chris Kelly • Aug. 01, 2018
-
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple, Google at the top of the list.
By Erica Sweeney • July 31, 2018