Social
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Kroger links with TikTok on shoppable videos for back-to-school
Influencer content and a #TransformUrDorm hashtag aim to help college students find new decorating ideas and products.
By Lauren Manning • Aug. 20, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019 -
Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
By Robert Williams • Aug. 19, 2019 -
Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019 -
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Spartan kicks off mobile community for obstacle course racing fans
Race participants and fans can access exclusive content from athletes and personalities through the Rakuten Viber hub.
By Robert Williams • Aug. 16, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019 -
Facebook remains king as restaurants rethink social media marketing
A Toast report found that 67% of restaurants plan to pay for social media ads this year, with 91% advertising on Facebook over rival platforms.
By Alicia Kelso • Aug. 15, 2019 -
Poland Spring answers recycling questions on Instagram
Nestlé's bottled water brand is working with the Recycling Partnership to raise awareness around what is #NotTrash.
By Robert Williams • Aug. 14, 2019 -
Gen Z seeks all-day entertainment from mobile devices, study says
Among those in the cohort who watch videos on Facebook, 83% said a mobile device was their primary viewing platform.
By Robert Williams • Aug. 14, 2019 -
Toyota drives 53% video view-through rate with Pinterest Pins
A campaign for the 2019 Avalon snagged millions of impressions and was the carmaker's best-performing ad effort on the platform.
By Robert Williams • Aug. 14, 2019 -
TikTok's parent company unveils Chinese search engine to rival Baidu
ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.
By Robert Williams • Aug. 13, 2019 -
Klondike extends 'What Would You Do' messaging with Twitter dare
A social media contest to win a lifetime supply of treats follows the brand's return to its signature catchphrase in April.
By Robert Williams • Aug. 13, 2019 -
Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
By Robert Williams • Aug. 13, 2019 -
Levi's tailors sports marketing strategy as athletes become influencers
Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel.
By Robert Williams • Aug. 13, 2019 -
Kool-Aid Man crashes into mobile screens on Cameo video platform
Enlisting performers Flavor Flav, Raven-Symoné and Ginger Minj, the Kraft Heinz brand is pushing personalized messages for National Kool-Aid Day.
By Robert Williams • Aug. 12, 2019 -
Re/Max unpeels digital stickers for homebuyers' mobile messaging
Branded visuals are available through texting and WhatsApp, and as GIFs on Instagram Stories and Snapchat Stories.
By Robert Williams • Aug. 12, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Custom content includes four new 15-second videos intended to inspire viewers to "find their drive" on Twitch, YouTube, Reddit and more.
By Barry Levine • Aug. 09, 2019 -
Marriott's Aloft Hotels unveils 'GIF-ITI' AR art displays
Bonvoy loyalty members can bid on "money-can't-buy experiences" with artists and view the immersive activation at hotel concerts.
By Robert Williams • Aug. 09, 2019 -
Facebook pilots video streaming subscriptions for Watch
Content from CollegeHumor, MotorTrend, BritBox and Tastemade Plus will roll out in the coming weeks in the U.S. only.
By Robert Williams • Aug. 09, 2019 -
Lipton 'spills the tea' on Instagram Stories with TV host Andy Cohen
Bravo's "Watch What Happens Live" host offers fans advice on parenthood, love and relationships in a new campaign.
By Robert Williams • Aug. 09, 2019 -
Twitter cuts off third-party data amid privacy mistakes
The change comes as the company apologized for using people's personal information for advertising purposes without their consent.
By Robert Williams • Aug. 08, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 08, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 07, 2019
