Social
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EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
By Robert Williams • Oct. 19, 2018
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Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
By Robert Williams • Oct. 19, 2018
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Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018
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Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.
By Robert Williams • Oct. 19, 2018
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Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
By Erica Sweeney • Oct. 18, 2018
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MTV's 'The Real World' gets second life on Facebook Watch
The reboot is Facebook's latest move to build out its video streaming service with original programming.
By Robert Williams • Oct. 18, 2018
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Dunkin' kicks off Halloween costume contest on Instagram
The coffee chain will award $1,000 and a year of free coffee to the winner of its #DunkinDressUpContest.
By Robert Williams • Oct. 18, 2018
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Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
By Robert Williams • Oct. 17, 2018
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Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.
By Peter Adams • Oct. 17, 2018
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Facebook Portal data could be used for ad targeting
Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.
By Robert Williams • Oct. 17, 2018
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Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi
"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.
By Robert Williams • Oct. 17, 2018
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Mercedes' Instagram contest helps fans fulfill their bucket lists
The carmaker will use the A-Class sedan to help winners cross off things they want to do before "kicking the bucket."
By Robert Williams • Oct. 16, 2018
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Survey: Most businesses say their apps are a 'financial success'
Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.
By Robert Williams • Oct. 12, 2018
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Having a #BadHairDay? Pantene offers consultations on social media
The P&G brand's "14-Day Challenge" asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.
By Robert Williams • Oct. 11, 2018
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Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
By Robert Williams • Oct. 11, 2018
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Delta polls passengers via Twitter to select seasonal in-flight movie
The holiday movie poll follows two earlier surveys that received more than 300,000 votes on the social channel.
By Robert Williams • Oct. 10, 2018
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Google+ to shutter after reports of exposed user data
While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.
By Robert Williams • Oct. 09, 2018
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Facebook debuts Portal for in-home video chat
The two voice-enabled devices currently don't have ads, but both work with Amazon's Alexa voice assistant.
By Robert Williams • Oct. 09, 2018
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Deep DiveHow to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Koltun • Oct. 08, 2018
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Facebook rebrands Camera Effects Platform, expands program to Instagram
Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.
By Robert Williams • Oct. 08, 2018
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Report: Disney invests in HQ Trivia's parent company
The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms.
By Robert Williams • Oct. 05, 2018
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Wendy's CMO on striking the right amount of social media sass
At Advertising Week, the exec talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.
By Natalie Koltun • Oct. 05, 2018
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J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers
The retailer is betting that the popularity of "mommy bloggers" with large social followings can help it drive holiday sales.
By Erica Sweeney • Oct. 04, 2018
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The Knot waives $100 fee for photo-sharing app
The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.
By Robert Williams • Oct. 04, 2018
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How Nike curbs the challenges of Instagram's popular Stories feature
At Advertising Week, the brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.
By Chris Kelly • Oct. 04, 2018