Social

Snapchat adds hockey highlights, curated stories to NHL deal

The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.

By Robert Williams • Feb. 20, 2019

Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter

The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.

By Robert Williams • Feb. 20, 2019

Revlon rolls out influencer-backed campaign with Instagram sweepstakes

The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.

By Robert Williams • Feb. 20, 2019

Mobile shopping surged 64% during holidays, survey finds

The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.

By Robert Williams • Feb. 19, 2019

Report: TikTok tests native video ads that point to websites

The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.

By Robert Williams • Feb. 19, 2019

Report: New York Times presses pause on Snapchat Discover

The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.

By Robert Williams • Feb. 15, 2019

Facebook opens checkbook, ad inventory on Watch, reports say

The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.

By Robert Williams • Feb. 15, 2019

Reddit expands ad products with app install push

The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.

By Robert Williams • Feb. 14, 2019

Secret asks women to share 'no sweat' stories on Instagram

The Procter & Gamble brand will select as many as 10 women whose stories of personal strength will run in a multichannel campaign throughout the year.

By Robert Williams • Feb. 14, 2019

Study: Facebook, Google top mobile ROI rankings while Snapchat surges

A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."

By Robert Williams • Feb. 14, 2019

Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions

The brand mascot and iconic sex therapist made a humorous video that's racked up more than 620,000 views as of press time.

By Erica Sweeney • Feb. 13, 2019

Southwest Airlines seeks Instagram influencers for travel content

Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.

By Robert Williams • Feb. 11, 2019

How Cars.com intercepted Super Bowl conversations to increase traffic 42%

The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.

By Chris Kelly • Feb. 11, 2019

Facebook buys visual shopping startup GrokStyle

The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.

By Robert Williams • Feb. 11, 2019

KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug

Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.

By Erica Sweeney • Feb. 08, 2019

'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 08, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 08, 2019

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

By Robert Williams • Feb. 08, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 07, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 07, 2019

Snickers preps #SmoothItOver campaign for after Valentine's Day

Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.

By Robert Williams • Feb. 07, 2019

IHOP and DoorDash cook up 'Pancizza' stunt for National Pizza Day

Pizza-sized pancakes will be available for delivery in Chicago, Dallas, Los Angeles and New York later this week.

By Robert Williams • Feb. 07, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 06, 2019

Snap's revenue surges 36% as user base steadies at 186M

Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.

By Robert Williams • Feb. 06, 2019

T-Mobile teams with Taco Bell, Lyft for freebies via mobile app

An expanded T-Mobile Tuesdays promotion serves up free tacos and free rides from the participating companies.

By Robert Williams • Feb. 05, 2019