Social
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Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
By Natalie Koltun , Robert Williams • Dec. 10, 2018
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Vaseline delivers free winter skincare kits in Twitter campaign
Tweeting #SaveMySkin with a snowflake emoji lets fans register to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 07, 2018
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Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 07, 2018
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Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 07, 2018
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Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers for user data and moves to intentionally hamper access for other apps.
By Robert Williams • Dec. 06, 2018
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Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
By Robert Williams • Dec. 06, 2018
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Rent the Runway eyes Jonathan Van Ness for social contest
The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.
By Robert Williams • Dec. 05, 2018
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Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.
By Robert Williams • Dec. 05, 2018
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Nestlé bakes UGC, social media Q&A into National Cookie Day celebration
The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.
By Natalie Koltun , Robert Williams • Dec. 04, 2018
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Influencer marketing is the least effective way to boost SEO, study says
Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.
By Robert Williams • Dec. 04, 2018
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Facebook updates collections to let users create shareable holiday wish lists
Users can create wish lists to share with friends and family, or collaborate on holiday party planning.
By Erica Sweeney • Dec. 04, 2018
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All aboard: Amtrak opens casting call for social media users
The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.
By Robert Williams • Dec. 03, 2018
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McDonald's honors 'hamburger menu' creator with Reddit takeover
Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.
By Robert Williams • Dec. 03, 2018
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Mobile Marketer AwardsExecutive of the Year: Kylie Jenner, Kylie Cosmetics
Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.
By Natalie Koltun • Dec. 03, 2018
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Mobile Marketer AwardsThe Mobile Marketer Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.
By Mobile Marketer Team
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Mobile Marketer AwardsMarketer of the Year: Nike
While the athletics giant made waves this year with powerful creative that drove national conversation, its success in using bleeding edge tech shows how integrating mobile is key from the start.
By Natalie Koltun • Dec. 03, 2018
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Mobile Marketer AwardsCampaign of the Year: Michael Kors' AR ads on Facebook
The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.
By Chris Kelly • Dec. 03, 2018
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Captain Morgan hosts holiday contest on Instagram
Actor Adam Devine will "crash" the house party of one lucky winner.
By Robert Williams • Nov. 30, 2018
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Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram
High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.
By Chris Kelly • Nov. 29, 2018
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Unilever's Lynx spins Snapchat ad views into charitable donations
The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.
By Robert Williams • Nov. 29, 2018
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Amazon supports Giving Tuesday with Alexa-powered product donations
The campaign is the first time users can donate an item to charity using the voice assistant.
By Robert Williams • Nov. 28, 2018
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Under Armour laces up influencer-hosted IGTV series
"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.
By Robert Williams • Nov. 28, 2018
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Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says
Marketers invested more heavily in shopping-friendly mobile ad units for the holiday weekend, driving rates down for cost-per-click and up for conversions.
By Robert Williams • Nov. 28, 2018
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Q&AAbuelo's CMO dishes on social influencers and scooping up the growing Gen Z market
The Tex-Mex chain's Renae Scott discusses influencer marketing's challenges and opportunities and what success looks like, in an interview with Mobile Marketer.
By Jacqueline Renfrow
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Study: 93% of influencer campaigns use Instagram
Instagram Stories' presence in influencer campaigns grew 60% last quarter.
By Robert Williams • Nov. 27, 2018