Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

By Aaron Baar • June 15, 2023

Pinterest doubles down on vertical video for seasonal ad strategy

A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

By Jessica Deyo • June 15, 2023

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Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

By Jessica Deyo • June 14, 2023

TikTok parks on gas station screens around US as part of GSTV deal

Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

By Peter Adams • June 9, 2023

Ikea plans 19-foot bag statue in New York tied to AR experience

The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

By Aaron Baar • Updated June 12, 2023

Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

By Jessica Deyo • June 8, 2023

McDonald’s brings back Grimace for birthday party nostalgia

The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

By Chris Kelly • June 6, 2023

Apple focuses on personal experiences for iOS 17 at WWDC reveal

At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.

By Jessica Deyo • June 6, 2023

Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.

By Jessica Deyo • June 5, 2023

Skittles links Pride Month packaging to LGBTQ+ stories on Audible

The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.

By Peter Adams • June 2, 2023

Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

By Aaron Baar • June 1, 2023

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

By Jessica Deyo • June 1, 2023

Instacart begins nationwide rollout of ChatGPT search tool

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

By Catherine Douglas Moran • May 31, 2023

LinkedIn emphasizes the power of networking in global push

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

By Sara Karlovitch • May 30, 2023

Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

By Jessica Deyo • May 25, 2023

Invisalign rejects the hassle of braces for creator-led social media push

“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

By Aaron Baar • May 25, 2023

Smoothie King pens paperback romance novel with aid of ChatGPT

The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

By Peter Adams • May 25, 2023

Chipotle gears up for a fight with Street Fighter 6 activation

The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.

By Sara Karlovitch • May 25, 2023

Meta makes it easier to apply deals in-feed for Facebook

The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

By Jessica Deyo • May 22, 2023

Ads represent more than two-thirds of $500B mobile app economy, report finds

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

By Aaron Baar • May 18, 2023

L.L. Bean ditched social media for May — here’s how it’s going so far

For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

By Jessica Deyo • May 18, 2023

At Brandcast, YouTube weds power of NFL to creators like MrBeast

Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.

By Peter Adams • May 18, 2023

Pepsi presses play on summer with Bad Bunny, Apple Music

The brand revealed a 90-second spot featuring the pop star as a lifeguard who can control pool-goers’ choreography with a bottle of cola.

By Chris Kelly • Updated June 1, 2023

H&M brings ‘Stranger Things’ to Roblox for summer clothing experience

The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit.

By Chris Kelly • May 17, 2023

NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.

By Sara Karlovitch • May 16, 2023