Tech and platform developments: Page 2
-
Spotify adds conversion metrics to track ad performance
Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.
By Robert Williams • April 10, 2019 -
Animated film 'Missing Link' connects with Alexa adventure game
Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.
By Robert Williams • April 10, 2019 -
Amazon Go will accept cash payments, CNBC reports
This decision comes as major cities across the country consider banning cashless stores.
By Krishna Thakker • April 10, 2019 -
USA Today brings world's tallest buildings to life in AR
"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.
By Robert Williams • April 09, 2019 -
Bose brings audio AR shades and festival content to Coachella
Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.
By Robert Williams • April 09, 2019 -
Mobile device sales stall as consumers await 5G, studies say
Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.
By Robert Williams • April 09, 2019 -
OpinionHow 'out with the old' can leave you out in the cold
Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • April 09, 2019 -
WhatsApp Business rolls out for iOS
The app for Android was released last year and is currently in use by more than five million businesses worldwide.
By Kaarin Vembar • April 08, 2019 -
Google brings ads to Assistant search results
A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.
By Robert Williams • April 08, 2019 -
WSJ: Apple Music snags more paid US subscribers than Spotify
The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.
By Robert Williams • April 08, 2019 -
Albertsons' digital media platform tallies 300 CPG campaigns
Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.
By Dianna Christe • April 08, 2019 -
Why McDonald's is supersizing its tech spending
The QSR giant bought a technology company and invested in a mobile app developer in just one week, signaling an aggressive focus on its drive-thru sales and digital offerings.
By Julie Littman • April 05, 2019 -
Apple contains TV Plus push to Twitter, study finds
The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service.
By Robert Williams • April 05, 2019 -
Study: Facebook ad targeting still discriminates, even when marketers go broad
Researchers from Northeastern University, the University of Southern California and Upturn found that factors like budget, ad copy and imagery all contributed to placement in front of different demographics on the site.
By Peter Adams • April 05, 2019 -
Snapchat ups the ante with gaming, syndicated Stories and fresh ad network
A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.
By Natalie Koltun , Robert Williams • April 05, 2019 -
Report: Amazon readies Alexa-powered earbuds
The e-commerce giant seeks to rival Apple's popular AirPods with its own voice-enabled wearables.
By Robert Williams • April 05, 2019 -
Paramount brings 'Pet Sematary' scares to life with 3D photo ads
The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.
By Peter Adams • April 04, 2019 -
Apple News Plus reaches 200K subscribers in first 2 days
Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.
By Robert Williams • April 04, 2019 -
Pandora presses play on voice-activated ads
The music streaming platform is working with ad-tech firm Instreamatic on ads that will respond to voice commands.
By Robert Williams • April 04, 2019 -
T-Mobile video service inks deal to show MTV, Nickelodeon
With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.
By Robert Williams • April 04, 2019 -
US Bank updates iPhone app to help millennials
A "money mentorship" feature aims to help customers analyze their spending habits in real time.
By Robert Williams • April 03, 2019 -
Gartner: 5G will drive 100M people to shop in AR by next year
Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.
By Robert Williams • April 03, 2019 -
Walmart launches voice-activated grocery shopping
The new service lets customers order groceries from their Google Assistant-enabled devices.
By Krishna Thakker • April 02, 2019 -
Nearly all financial apps have security flaws that leave data vulnerable, study finds
A key vulnerability is an openness to decompiling, letting hackers peer inside an app's code to find its security flaws.
By Robert Williams • April 02, 2019 -
McDonald's brings tech to the table with $3.7M investment in app developer
The chain's latest investment will give it a competitive edge by gaining access to new tech that will enhance the customer experience and drive sales.
By Julie Littman • April 02, 2019
Previous
