Tech and platform developments: Page 2

Giant casts a wider net with new rewards program

Through its app, the grocer can offer more personalized rewards to each shopper.

By Jessica Dumont • Oct. 08, 2019

Apple acquires visual effects startup iKinema

The tech giant is intent on creating software tools that take AR experiences to the next level. 

By Robert Williams • Oct. 07, 2019

5G smartphone sales will top 1B by 2025, study forecasts

Samsung is the current leader in 5G devices, but the market is set to grow more crowded next year.

By Robert Williams • Oct. 07, 2019

Report: Google in acquisition talks with video-sharing app Firework

Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.

By Robert Williams • Oct. 07, 2019

3M's Post-It hooks up to Trello for project management

Post-it app users can turn their paper sticky notes into digital project plans by scanning them with a smartphone camera.

By Robert Williams • Oct. 04, 2019

GOAT showcases world's rarest sneakers with AR try-ons

App users can test out limited-edition styles from Nike's Air Jordan, Air Force 1 and Dunk brands.

By Robert Williams • Oct. 04, 2019

Diners want mobile ordering, but only 18% of restaurant apps offer it

This disconnect could be detrimental to growing off-premise with 91% of consumers placing delivery orders via a brand's app or website in the last year, a National Restaurant Association study shows.

By Alicia Kelso • Oct. 03, 2019

Google intros price-tracking, enhanced visual search in latest e-commerce bid

Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the key holiday shopping season.

By Peter Adams • Oct. 03, 2019

Microsoft debuts foldable smartphone for 2020 holiday season

The Surface Duo marks a surprising return to the smartphone market after the tech giant exited the business two years ago.

By Robert Williams • Oct. 03, 2019

Olo, Google integration lets diners order via Search, Maps and Assistant

Google is hungry for a bigger slice of the restaurant business, and this deal further entrenches it in diners' discovery process.

By Emma Liem Beckett • Oct. 02, 2019

Pandora's updated app tunes into personalized music

New features come as the internet radio pioneer faces stronger competition from Spotify and Apple Music.

By Robert Williams • Oct. 02, 2019

CNBC: Amazon eyes airports, theaters to license Go cashierless tech

Amazon reportedly is in talks with Regal Cinemas and Cibo Express Gourmet Markets about installing its cashierless systems at their locations.

By Robert Williams • Oct. 01, 2019

London crafts standard agreement to ease 5G rollout

The guidance aims to give mobile providers better access to rooftops in an effort to eliminate mobile "not spots" that leave people disconnected.

By Jason Plautz • Oct. 01, 2019

Adidas, Levi's, Michael Kors test product launch alerts on Instagram

Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.

By Robert Williams • Oct. 01, 2019

Uber Eats, Rachael Ray to open virtual kitchen

The celebrity chef will offer a menu with meals from her new cookbook in 10 markets through the delivery company's app.

By Alicia Kelso • Sept. 30, 2019

Spotify powers New Orleans concert, documentary

The city's tourism agency used listener data to select a group to attend the concert, which will be made into a full-length movie.

By Robert Williams • Sept. 30, 2019

Shopify expands ad-buying tools to Microsoft's search network

Microsoft Advertising reaches more than 116 million unique searchers in the U.S. who use Bing each month.

By Robert Williams • Sept. 30, 2019

App Annie expands mobile ad analytics with Libring buy

The combination will let brands and mobile publishers view market data and advertising analytics side-by-side.

By Robert Williams • Sept. 27, 2019

Twitch taps comedian Eric Andre for 1st brand campaign

The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.

By Robert Williams • Sept. 27, 2019

McCormick unveils Flavor Maker app for home chefs

The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.

By Robert Williams • Sept. 26, 2019

Amazon expands Alexa with voice-powered wearables

The virtual assistant is also getting its first celebrity voice setting, enabling users to change Alexa to sound like actor Samuel L. Jackson.

By Robert Williams • Sept. 26, 2019

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Make a serious impression on the Chinese mobile market with the right DSP

The greatest growth in programmatic ads will come from China with a 31.5% increase in China by 2020.

By Kevin Ford, Marketing Manager, NativeX • Sept. 26, 2019

Pickles, mayo and data privacy: Jersey Mike's rethinks mobile authentication

While historically slow to adopt new technologies, restaurants have to rethink mobile systems in an era of heightened privacy concerns.

By Samantha Ann Schwartz • Sept. 25, 2019

AMA: Marketers face growing 'techlash' among consumers

Americans expressed unfavorable attitudes toward personalized ads based on big data, IoT connected devices in the home, microinfluencers and AR.

By Robert Williams • Sept. 25, 2019

Snapchat lengthens video ad limit to 3 minutes

The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.

By Robert Williams • Sept. 25, 2019