Mobile: Page 7
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TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
By Peter Adams • Sept. 19, 2023 -
Captain Morgan leads NFL fans on season-long scavenger hunt
The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.
By Sara Karlovitch • Sept. 19, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
American Eagle bets on QR codes for OMJeans NYC takeover
A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.
By Jessica Deyo • Sept. 14, 2023 -
Why creator influence is primed to grow on heels of Hollywood strikes
As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.
By Aaron Baar • Sept. 14, 2023 -
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.
By Chris Kelly • Sept. 14, 2023 -
TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
By Nate Delesline III • Sept. 12, 2023 -
DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’
The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.
By Jessica Deyo • Sept. 11, 2023 -
Meta to deprecate Facebook News tab in 3 European countries
The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.
By Aaron Baar • Sept. 7, 2023 -
World Surfing League promotes finals with Candy Crush tournament
The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.
By Jessica Deyo • Sept. 7, 2023 -
Oscar Mayer launches ‘Scramble Your Morning’ for new product debut
The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.
By Sara Karlovitch • Sept. 6, 2023 -
Could Peloton’s brand refresh mark the start of its comeback?
Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app.
By Jessica Deyo • Sept. 6, 2023 -
DirecTV Stream plans social media takeover to score football fans
The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.
By Aaron Baar • Aug. 31, 2023 -
Coke transforms QR codes into art to drive OOH engagement
The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.
By Chris Kelly • Aug. 31, 2023 -
Chipotle takes Gen Z behind the scenes to recruit new employees
The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.
By Jessica Deyo • Aug. 31, 2023 -
Trolli brings multiplayer game PUBG to life with scavenger hunt experience
A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.
By Peter Adams • Aug. 30, 2023 -
Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk
Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.
By Peter Adams • Aug. 25, 2023 -
TikTok enables new search ad functionality for marketers
The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK.
By Aaron Baar • Aug. 24, 2023 -
Marketers trialing Threads say it comes at the expense of Instagram, Facebook
Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.
By Jessica Deyo • Aug. 24, 2023 -
Heinz takes a stand against ‘stupid spicy’ foods in latest campaign
The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.
By Jessica Deyo • Aug. 23, 2023 -
Amazon brings sponsored product ads to third-party apps, sites
Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.
By Jessica Deyo • Aug. 17, 2023 -
Axe offers ‘Logne Forgiveness in latest affordable luxury push
The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.
By Aaron Baar • Aug. 17, 2023 -
Opinion
What brands should know about the FTC’s updated Endorsement Guides
The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.
By Lauren Carey • Aug. 16, 2023 -
Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand
The new website’s magazine-style, mobile-friendly format includes editorial content and video components.
By Michele Laufik • Aug. 15, 2023 -
Instacart focuses on savings for largest back-to-school push yet
“You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.
By Sara Karlovitch • Aug. 14, 2023 -
X’s new CEO hire has done little to stem brand exodus, report says
Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.
By Peter Adams • Aug. 11, 2023